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BrandMohawk
ProjectBrand Identity
Mint green and black paper sample cards arranged on a travertine stone tile surface with natural light shadows

Mohawk Brand Identity 2024

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Rob Williamson
Rob WilliamsonPhotography
Megan Petrilla
Megan PetrillaStyling
Sandy Alexander
Sandy AlexanderPrint
Pusterla US
Pusterla USBinding and Finishing

Tags

mint green paper samplepaper sample cardpaper samplemint green paperblack paper samplepaper swatchbrand identity sample

Description

This flat lay photograph showcases paper sample cards from the Mohawk Brand Identity project, featuring mint green and black sheets with distinct graphic patterns. The cards are arranged on a textured travertine stone tile background with soft, diagonal branch shadows cast across the scene. Typography and weight specifications are visibly printed on the primary green card. Photography is credited to Rob Williamson, with graphic design by Hybrid Design and styling by Megan Petrilla.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography, Natural light

Color

Sage (50%)
Jet Black (30%)
Pure White (20%)

Background

Stone Texture

Context

E-commerce / Product