Brand
ProjectBrand Identity

Mohawk Brand Identity 2024
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Description
An overhead compositional flat lay showcases brand identity materials for Mohawk photographed by Rob Williamson, with styling by Megan Petrilla and graphic design by Hybrid Design. Bright yellow tri-fold swatch booklets rest alongside layered paper sample cards labeled Rosewood, Latte, and Olive in muted tones. A glossy red stapler, a wooden pencil, and a small metal sharpener are arranged neatly on a rich dark wood grain surface. The clean lighting highlights the tactile paper textures and precise typography of the printed collateral.