Mohawk Brand Identity 2024

About

This flat lay photograph showcases a vibrant arrangement of Mohawk brand identity paper cards featuring abstract cut-out shapes and varied color palettes. The composition presents rectangular cards with diverse graphic designs, including bold reds, blues, greens, oranges, and neutral tones. Each card displays unique textured paper finishes and graphic silhouettes against a light wooden background. The image was created as part of a brand identity project featuring work by Hybrid Design, photographer Rob Williamson, and stylist Megan Petrilla. The overhead perspective emphasizes the tactile qualities of the printed materials and paper finishes.