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BrandMohawk
ProjectBrand Identity
Flat lay arrangement of colorful rectangular paper cards with abstract cut-out shapes on a light wooden surface.

Mohawk Brand Identity 2024

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Rob Williamson
Rob WilliamsonPhotography
Megan Petrilla
Megan PetrillaStyling
Sandy Alexander
Sandy AlexanderPrint
Pusterla US
Pusterla USBinding and Finishing

Tags

abstract paper cardspaper cardsbrand identity cardsabstract shapescolorful paperprinted paper cards

Description

This flat lay photograph showcases a vibrant arrangement of Mohawk brand identity paper cards featuring abstract cut-out shapes and varied color palettes. The composition presents rectangular cards with diverse graphic designs, including bold reds, blues, greens, oranges, and neutral tones. Each card displays unique textured paper finishes and graphic silhouettes against a light wooden background. The image was created as part of a brand identity project featuring work by Hybrid Design, photographer Rob Williamson, and stylist Megan Petrilla. The overhead perspective emphasizes the tactile qualities of the printed materials and paper finishes.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Natural light

Color

Crimson (30%)
Royal Blue (30%)
Beige (40%)

Background

Wood Texture

Context

Advertising Campaign