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BrandMohawk
ProjectBrand Identity
Two blue paper sample cards featuring branding and typography resting on a wooden surface with shadow patterns.

Mohawk Brand Identity 2024

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Rob Williamson
Rob WilliamsonPhotography
Megan Petrilla
Megan PetrillaStyling
Sandy Alexander
Sandy AlexanderPrint
Pusterla US
Pusterla USBinding and Finishing

Tags

blue paper sample cardspaper sample cardsblue paper cardssample cardspaper cards

Description

This project features two blue paper sample cards from the Mohawk brand identity campaign, photographed by Rob Williamson with graphic design by Hybrid Design and styling by Megan Petrilla. The cards display distinct blue tones, abstract patterns, and debossed typography with the word Cornflower. They rest flat upon a light wooden tabletop under directional lighting that casts soft palm leaf shadow patterns across the scene. The tactile finish of the paper stock and clean composition highlight the printing and binding details.

Style

Horizontal, Commercial, Warm, Tactile

Techniques

Natural light, Emboss & Deboss

Color

Navy (50%)
Sky Blue (50%)

Background

Wood Texture

Context

Advertising Campaign, Catalogue