BrandMohawk
ProjectBrand Identity
Mohawk Brand Identity 2024
Associated creatives
Tags
Description
This flat lay photograph captures a creative brand identity project for Mohawk, featuring an arrangement of colorful abstract paper art cards spread across a dark wooden table. The composition includes diverse patterned and solid-colored cards showcasing organic shapes, accompanied by styling and crafting tools such as scissors, a stapler, a measuring tape, a color swatch guide, and a cup of coffee. The high-angle perspective highlights rich textures and vibrant color contrasts. Photography by Rob Williamson with graphic design by Hybrid Design and styling by Megan Petrilla.
Style
Horizontal, Commercial, Minimalist, Organic
Techniques
Paper Art
Background
Wood Texture
Context
Advertising Campaign