Mohawk Brand Identity 2023

Description

Graphic design and branding project photography by Henrik Kam for Mohawk, created in collaboration with Hybrid Design. The composition features an overhead arrangement of overlapping printed brochures featuring brown covers with distinctive semi-circular cutouts. White typography on the covers reads Make a Memory and Lost Art Salon, complemented by subtle patterned internal elements. The lighting highlights the tactile texture of the printed paper materials.

Style

Horizontal, Commercial, Earthy, Tactile

Color

Background

Paper Texture

Context

Advertising Campaign