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BrandMohawk
ProjectBrand Identity
Folded printed brochure layout featuring artwork reproductions, typography, and textured brown paper elements on a light blue background

Mohawk Brand Identity 2023

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

folded brochurebrochure designprint designaccordion fold brochurepaper brochure

Description

This project features a meticulously designed promotional brochure for Mohawk, created by Hybrid Design with photography by Henrik Kam. The piece showcases a multi-panel accordion fold presentation displaying various fine art reproductions, typographic layouts, and abstract graphic patterns. Rich textures, warm earthy tones, and detailed close-ups of paper stocks highlight the quality of the Mohawk BeBeautiful Collection. The clean, overhead studio lighting illuminates the spread against a smooth light blue surface.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Beige (50%)
Chocolate (30%)

Background

Grey Seamless

Context

Advertising Campaign