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BrandMohawk
ProjectBrand Identity
Stacks of Mohawk brand paper sample booklets with orange typography and cut-out windows arranged on a pale surface.

Mohawk Brand Identity 2023

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

paper sample bookletpaper samplesample bookletbookletmohawk brandingmohawkbranding

Description

This top-down photograph showcases stacked sample booklets created for Mohawk by Hybrid Design, with photography by Henrik Kam as part of the Brand Identity project. Several booklets feature cream covers with prominent orange typography reading Mohawk and Beautiful Collection, alongside die-cut arched windows revealing interior imagery. Other booklets display rust-brown covers or abstract geometric patterned papers arranged on a pale neutral background. Crisp lighting casts soft, directional shadows across the composition, highlighting the rich tactile qualities of the specialty paper stocks.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, Soft Light

Industries

Specialty Retailers

Color

Burnt Orange (30%)
Cream (50%)
Chocolate (20%)

Background

Paper Texture

Context

Catalogue