Mohawk Brand Identity 2023

Description

This image presents an open promotional booklet resting on a smooth, muted blue surface, created as part of a brand identity project for Mohawk. The booklet features a curved brown textured spine and multiple interior pages displaying curated artwork reproductions, photographs, and typography. The left and center pages highlight a colorful living room scene with framed paintings above a yellow sofa and wooden coffee table. The right page features a black-and-white photograph surrounded by quotes and commentary set in clean typographic layouts. The composition is captured with sharp, studio-lit clarity, emphasizing the tactile qualities of the paper stock and print finish.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Typography, Natural light

Color

Background

Grey Seamless

Context

Advertising Campaign