Minim
Brand Identity
Nov 2021
The brand identity for Minim centers on a refined, minimalist aesthetic, translating the brand's core ethos into tactile printed collateral and product photography. The project encompasses a suite of stationery, promotional items, and packaging that utilize texture and structural depth to establish a clear visual language. Photography by Shelley Horan works in tandem with design contributions from Both and paper selection by Curious Collection. The execution relies heavily on the interplay of emboss and deboss techniques, paired with clean typography and neutral, monochromatic palettes to create a consistent identity across both physical and digital media. The work maintains a focus on material quality, utilizing natural light to accentuate the relief and sculptural forms of the brand's objects and stationery assets.
Horizontal, Commercial, Clean, Minimalist
White Seamless
