The Antalis brand identity project, designed by Design & Practice, centers on a sophisticated editorial and print system that showcases the company's paper collections. The work leverages a minimal, clean aesthetic, utilizing a restrained palette of tan, black, and vibrant red to ground the layout. By incorporating tactile elements and high-end print finishes, the design highlights the premium nature of the paper substrates, including Curious Collection and Olin stocks.
Technically, the project emphasizes materiality through macro photography, metallic foil stamping, and emboss and deboss details. The graphic design language relies on precise typography and geometric layouts that bridge the gap between commercial product catalogs and editorial design, demonstrating the physical possibilities of paper in professional branding.
