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BrandMinim
ProjectBrand Identity
Minimal brand identity stationery and cards for Minim featuring embossed logo type and printed photography on beige paper against a black background

Minim Brand Identity 2021

Associated creatives

Both
BothGraphic Design
Shelley Horan
Shelley HoranPhotography
Curious Collection
Curious CollectionPaper

Tags

minim brand identitybrand identity stationerystationery setbusiness cardsembossed logominim logopaper stationery

Description

This brand identity project for Minim features a collection of stationery, business cards, and promotional collateral laid out on a dark black background. The materials are crafted from textured beige paper, showcasing debossed and embossed 'MINIM' logotypes. Several pieces incorporate clean photographic prints depicting furniture and instruments. The lighting is crisp and directional, casting subtle shadows that highlight the paper textures and embossed relief details.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Industries

Consumer Electronics

Color

Beige (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign