Madeleine: Brand Identity

Oct 2026

The brand identity for Madeleine centres on a tactile, artisanal aesthetic that bridges traditional print techniques with clean, modern layout design. The visual language utilises a palette of earthy brown paper textures contrasted against vibrant yellow accents and crisp black typography to establish a premium presence within the packaged food industry. Studio Hi Ho led the design of the identity, which features illustrative work by Pat Rogasch and photography by Shelley Horan. The execution leans into a minimalist sensibility, employing graphic ink illustrations and structured flat-lay compositions to highlight the product’s craft-focused nature. Through the integration of varied geometric forms and careful material choices, the project balances commercial clarity with a raw, tactile materiality.

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