Colour Mill
Brand Identity
Sep 2023
This brand identity project for Colour Mill redefines the visual presence of the food colouring brand through a maximalist, saturated approach. Across a suite of digital and physical assets, the work leans into playful energy, utilizing high-contrast color blocking and bold, condensed typography to unify the company's CPG and food industry offerings. The execution relies on a diverse array of mediums, including 3D animation, commercial product photography, and motion graphics. Universal Favourite led the graphic design, while Steph Ramplin provided 3D development. The tactile nature of the packaging design was managed by Think Packaging, with copywriting by Cat Wall. Photographer Shelley Horan captured the campaign, utilizing natural light and clean studio setups to highlight the brand's vibrant palette and glossy product finishes.
Horizontal, Commercial
CPG / Packaged Food
Advertising Campaign
