This brand identity project for Colour Mill spans CPG and the food & beverage sector, establishing a maximalist and playful visual language. The work encompasses comprehensive packaging design, digital advertising assets, and motion graphics that lean into high-saturation color blocking to reflect the product's vibrant nature.
The execution relies on clean studio lighting and 3D render / CGI techniques to highlight product finishes across both print and moving image formats. Shelley Horan provides the photography, while Universal Favourite leads the graphic design, supported by 3D artist Steph Ramplin, copywriter Cat Wall, and the packaging specialists at Think Packaging.
