Guilty by Association
Brand Identity
May 2022
Guilty by Association’s brand identity project serves as a comprehensive exploration of visual systems, spanning printed collateral, environmental graphics, and editorial design. The identity balances bold, sans-serif typography with structured geometric layouts, often incorporating expressive, hand-drawn graffiti interventions that contrast against minimalist, high-contrast backdrops. The work, led by Talia Cotton, Tino Nyman, Matilda Diletta, Studio Fabio Biesel, Mariam Khalifah, and Both, extends across diverse mediums. From wheat-pasted posters on urban concrete to product packaging and publication layouts, the system utilizes a clean, editorial aesthetic. Techniques such as long-exposure photography and 3D rendering are used to situate the graphic assets within functional commercial and architectural contexts.
Horizontal, Clean
