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BrandMinim
ProjectBrand Identity
A flat lay of eight printed brand identity cards for Minim featuring typography and minimalist product photography against a beige background.

Minim Brand Identity 2021

Associated creatives

Both
BothGraphic Design
Shelley Horan
Shelley HoranPhotography
Curious Collection
Curious CollectionPaper

Tags

brand identityminim brand identitybrand identity cardsprinted cardsgraphic designtypography

Description

This brand identity project for Minim showcases a collection of printed cards featuring clean typography, neutral beige tones, and minimalist product photography. The layout highlights various paper stocks and graphic treatments created through the collaboration of graphic design and photography. Each card displays subtle embossed branding alongside imagery of musical instruments and modern furniture. The restrained palette and precise composition reflect a minimalist aesthetic tailored for high-end design presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Beige (70%)
Jet Black (30%)

Context

Advertising Campaign