Minim Brand Identity 2021

Description

This image showcases a crumpled white paper surface featuring repeating typographic branding patterns for Minim, captured by photographer Shelley Horan in collaboration with Curious Collection. Soft directional lighting casts natural shadows across the folds, highlighting the tactile texture and physical relief of the paper medium. The composition focuses entirely on the interplay of light, shadow, and typography across the creased white surface, creating an organic and minimalist aesthetic.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Natural light, Emboss & Deboss

Color

Background

Paper Texture

Context

Advertising Campaign