Brand
ProjectMavi Back To School 2024

Mavi Mavi Back To School 2024 2024
Associated creatives
Tags
Description
Model Mathilde Henning smiles candidly while bending beside a stainless steel water fountain, cupping her hand beneath the running tap. She wears an oversized off-white V-neck cable knit sweater vest with burgundy tipped trim layered over a white crewneck t-shirt and classic blue denim jeans, accessorized with a subtle beaded necklace. Captured by photographer Mert Terliksiz for the Mavi Back To School 2024 campaign, the composition features warm, soft ambient indoor lighting against a muted neutral wall.
Style
Vertical, Commercial, Warm, Nostalgic
Techniques
Soft Light
Industries
High Street Fashion
Event
Back to School
Color
Off-White (70%)
Denim (20%)
Context
Advertising Campaign