Brand
ProjectMavi Back To School 2024

Mavi Mavi Back To School 2024 2024
Associated creatives
Tags
Description
Clément Laguardia models a two-tone collegiate jacket for the Mavi Back To School 2024 campaign, photographed by Mert Terliksiz with hair by Huseyin Altun and makeup by Elcin Mutlu. Captured from a back three-quarter angle, the outerwear features a petrol blue yoke and sleeves contrasted with a cream lower panel, detailed with embroidered 'MAVI JEANS 19 M 91 DENIM WEAR' graphics across the back. Soft outdoor daylight illuminates the fabric texture against a softly blurred exterior backdrop.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Menswear
Event
Back to School
Color
Cream (50%)
Petrol Blue (40%)
Context
Advertising Campaign