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Clément Laguardia wearing a two-tone blue and cream Mavi Jeans varsity jacket from behind in soft natural light.

Mavi Mavi Back To School 2024 2024

Associated creatives

Tags

Description

Clément Laguardia models a two-tone collegiate jacket for the Mavi Back To School 2024 campaign, photographed by Mert Terliksiz with hair by Huseyin Altun and makeup by Elcin Mutlu. Captured from a back three-quarter angle, the outerwear features a petrol blue yoke and sleeves contrasted with a cream lower panel, detailed with embroidered 'MAVI JEANS 19 M 91 DENIM WEAR' graphics across the back. Soft outdoor daylight illuminates the fabric texture against a softly blurred exterior backdrop.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Event

Back to School

Color

Cream (50%)
Petrol Blue (40%)

Context

Advertising Campaign