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  • ·Mathilde Henning in Mavi Back to School 2024 Campaign
Brand
Mavi
ProjectMavi Back To School 2024
Model Mathilde Henning wearing a denim pinafore dress and white collared shirt while kneeling by a wooden bookcase in a library.

Mavi Mavi Back To School 2024 2024

Associated creatives

Mert Terliksiz
Mert TerliksizPhotographer
Huseyin Altun
Huseyin AltunHair Stylist
Elcin Mutlu
Elcin MutluMakeup Artist
Clément Laguardia
Clément LaguardiaModel
Mathilde Henning
Mathilde HenningModel

Tags

mathilde henningwoman kneeling in librarywoman in denim dresswoman reaching for bookdenim overall dressdenim pinafore dresswhite collared shirtshort sleeve button downblack loaferswhite ankle socks

Description

Fashion model Mathilde Henning kneels on the floor of a classic library aisle in this campaign image for Mavi Back To School 2024, photographed by Mert Terliksiz. She wears dark denim overalls over a short-sleeved white collared shirt, accessorized with eyeglasses, white ankle socks, and black loafers. Holding a hardbound book in one hand, she reaches up toward a glass-paneled wooden bookcase. Warm, directional lighting illuminates the rich wooden interior and softly renders the deep depth of field.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Soft Light

Industries

High Street Fashion

Event

Back to School

Color

Navy (50%)
Off-White (40%)

Background

Library

Context

Advertising Campaign