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·Summer 2026 Ad Campaign

Model in a yellow ruffled dress posing on rocky coast by the ocean for Marella

Model floating flat on her back in deep blue ocean water sparkling with bright sun glints

Model in a yellow ruffled dress holding metal pool rails by the sea for Marella

Close-up portrait of a woman with wet hair wearing a metallic drop earring for Marella campaign

Model standing in a fountain wearing a cream and black polka dot matching set and holding a black handbag

Model with long blonde hair holding a dark leather handbag in an editorial advertising campaign for Marella.

Model with long curly blonde hair wearing a floral dress reclining on a patterned sofa for Marella

Model seated on coastal rocks wearing light denim jeans and holding a taupe leather shoulder bag against the ocean

Close-up portrait of a woman with wet hair wearing a yellow dress and sculptural silver earrings by the ocean.

Model standing on stone steps by the ocean wearing a halter top and wide-leg trousers

Model standing on rocky coastal cliffs wearing a yellow textured shirt over white briefs beside open water

Model lying on rocky coastal cliffs beside deep blue sea for Marella summer campaign

Model with blowing blonde curly hair wearing a white jacket against an ocean backdrop

Model with long blonde hair wearing an oversized grey blazer posing against a dry-stone wall.

Model in leopard print outfit reclining by a pool under weeping willow branches for Marella ad campaign

Model reading a book outdoors by the sea wearing large statement earrings for the Marella summer ad campaign.

Model holding a green leather handbag against a rocky background for the Marella summer 2026 campaign.

Model relaxing on a wooden lounger by the ocean wearing a white two-piece swimsuit and holding a white handbag.

White handbag with gold chain strap resting on a textured concrete ledge overlooking ocean water against a rocky background

Model standing on rocky coastal ledge wearing cream-colored zip hoodie and tiered skirt against open sea

Marella Summer 2026 Ad Campaign 2026

About

Set against the sun-drenched, rugged beauty of Praiano, Italy, the Marella Summer 2026 ad campaign masterfully blends high-end luxury fashion with an effortless Mediterranean lifestyle. Captured by photographer Carin Backoff, the editorial imagery leans into a crisp, cinematic aesthetic, utilizing natural light to accentuate the textures of both the garments and the dramatic, rocky coastal landscape of the Amalfi Coast. Under the creative direction of Santiago Morayta and Robert Lussier, the campaign captures model Mariam De Vinzelle in a series of compositions that range from intimate, sun-kissed portraits to expansive, high-contrast lifestyle shots. Stylist Margherita Moro curates a look that marries sharp, tailored blazers with fluid, sheer fabrics and statement gold-toned accessories, creating a cohesive visual narrative that feels both sophisticated and inherently breezy. The series makes extensive use of the unique architecture of Casa Privata, where the raw, grey stone surfaces and shimmering blue sea provide a tactile backdrop for the season’s structured handbags and signature prints. By focusing on organic textures and dynamic, wind-swept silhouettes, the campaign succeeds as a quintessential luxury fashion house showcase that prioritizes elegance and refined visual storytelling, effectively bridging the gap between high-fashion editorial polish and the relaxed, sun-drenched allure of a Mediterranean summer.