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BrandMarella
ProjectSummer 2026 Ad Campaign
Model floating flat on her back in deep blue ocean water sparkling with bright sun glints

Marella Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

woman floating in oceanwoman floatingfloating in oceanwomanocean water

Description

Captured by photographer Carin Backoff for the Marella Summer 2026 ad campaign, this image features a model floating horizontally on her back in deep blue ocean water. Brilliant sunlight dances across the water's surface, creating sharp glints of light around the figure. The composition is framed with a clean white border at the bottom, housing the Marella brand logo and location details. The natural lighting emphasizes the wet textures and the serene, weightless posture of the subject.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Swimwear

Color

Pure White (30%)
Sky Blue (70%)

Background

Ocean

Context

Advertising Campaign