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BrandMarella
ProjectSummer 2026 Ad Campaign
Model with blowing blonde curly hair wearing a white jacket against an ocean backdrop

Marella Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

woman in cream jacketwoman with curly haircream jacketblonde curly hairwoman profile portraitmodel posing outdoors

Description

This portrait from Marellas Summer 2026 ad campaign features model Mariam De Vinzelle captured by photographer Carin Backoff. The shot is set against the open ocean and bright sky, with natural sunlight illuminating the scene. The subject wears a cream-coloured lightweight jacket, her long blonde curly hair catching the coastal breeze. Creative direction was led by Robert Lussier, with styling by Margherita Moro, hair by Lawrence Walker, and makeup by Luciano Chiarello.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Cream (70%)

Background

Ocean

Context

Advertising Campaign