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ProjectSummer 2026 Ad Campaign
Model seated on coastal rocks wearing light denim jeans and holding a taupe leather shoulder bag against the ocean

Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

woman on coastal rockswomancoastal rockstaupe leather shoulder bagtaupe shoulder bagleather shoulder bagshoulder baglight denim jeansdenim jeansjeans

Description

This image from the Marella Summer 2026 ad campaign was photographed by Carin Backoff on the rocky coastline of Praiano, Italy. The shot features a model wearing light-wash denim jeans and posing with a taupe leather shoulder bag featuring a prominent M-logo clasp. Natural sunlight illuminates the scene against the backdrop of the blue sea and dark rock formations. The creative direction was led by Robert Lussier, with styling by Margherita Moro, hair by Lawrence Walker, and makeup by Luciano Chiarello. Text in the lower corners displays the brand name Marella and location details.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Denim (50%)
Nude / Sand (30%)

Background

Rocky Coast

Context

Advertising Campaign