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BrandMarella
ProjectSummer 2026 Ad Campaign
White handbag with gold chain strap resting on a textured concrete ledge overlooking ocean water against a rocky background

Marella Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

white handbagwhite baghandbaggold chain strapchain strap

Description

A white designer handbag with a braided gold chain strap rests atop a weathered concrete ledge overlooking the sparkling blue ocean. Dark rocky cliffs rise in the background under bright natural sunlight with gentle sea spray near the shore. This commercial product still was photographed by Carin Backoff as part of the Summer 2026 ad campaign for Marella, with creative direction by Robert Lussier and styling by Margherita Moro.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Cream (70%)
Gold (30%)

Background

Rocky Coast

Context

Advertising Campaign