Summer 2026 Ad Campaign 2026

Description

Captured by photographer Carin Backoff for Marella's Summer 2026 ad campaign, this image features model Mariam De Vinzelle reclining on a floral-patterned sofa. The subject wears a long-sleeved, cream-colored dress adorned with botanical floral prints featuring muted pink, purple, and green tones. Her long, curly blonde hair frames her face as she rests one arm raised behind her head, wearing a distinctive ornate earring. The interior setting features warm, natural lighting that casts soft shadows across the patterned upholstery and fabric folds. Styled by Margherita Moro with hair by Lawrence Walker and makeup by Luciano Chiarello, the frame reflects an art-directed Mediterranean aesthetic.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Living Room

Context

Advertising Campaign