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BrandMarella
ProjectSummer 2026 Ad Campaign
Model lying on rocky coastal cliffs beside deep blue sea for Marella summer campaign

Marella Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

model lying on rockswoman lying on rocksmodel on coastal rockswoman on rocky coastwoman relaxing on rocksmodel relaxing on rocksyellow blousewhite shortssandals

Description

Captured by photographer Carin Backoff for the Marella Summer 2026 ad campaign, model Mariam De Vinzelle reclines against rugged grey stone cliffs overlooking deep azure waters on the Amalfi Coast. Creative direction is led by Robert Lussier and Santiago Morayta with styling by Margherita Moro, featuring hair by Lawrence Walker and makeup by Luciano Chiarello. The high-contrast natural lighting highlights the textured rock formations and the shimmering surface of the sea below.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Butter (50%)
Pure White (50%)

Background

Rocky Coast

Context

Advertising Campaign