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ProjectSummer 2026 Ad Campaign
Model standing on rocky coastal ledge wearing cream-colored zip hoodie and tiered skirt against open sea

Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

model on coastal rocksmodelwoman on rockswomancream zip hoodiezip hoodiehoodietiered skirtwhite skirt

Description

Photographed by Carin Backoff for the Marella Summer 2026 ad campaign, this editorial image features model Mariam De Vinzelle posing on a rocky coastal ledge overlooking the sea. The styling by Margherita Moro pairs a relaxed cream-colored zip hoodie with a sheer, tiered white skirt. Natural sunlight illuminates the scene against a dramatic backdrop of rocky cliffs and sparkling open water. Creative direction by Robert Lussier and Santiago Morayta shapes the coastal narrative captured along the Amalfi Coast.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (100%)

Background

Rocky Coast

Context

Advertising Campaign