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Brand
Marella
ProjectSummer 2026 Ad Campaign
Model standing on rocky coastal cliffs wearing a yellow textured shirt over white briefs beside open water

Marella Summer 2026 Ad Campaign 2026

Associated creatives

Santiago Morayta
Santiago MoraytaMarella Creative Director
The Style Council
The Style CouncilAgency
Robert Lussier
Robert LussierCreative Director
Carin Backoff
Carin BackoffPhotographer
Romain Wygas
Romain WygasVideographer
Mariam De Vinzelle
Mariam De VinzelleModel
Margherita Moro
Margherita MoroStylist
Lawrence Walker
Lawrence WalkerHair
Luciano Chiarello
Luciano ChiarelloMakeup
Rosie Vogel
Rosie VogelCasting Director
Praiano
PraianoLocation
The Alma Coast at the remote location
The Alma Coast at the remote locationLocation
Casa Privata
Casa PrivataLocation

Tags

woman posing on rockswoman posingwoman on rocksyellow shirttextured shirtstatement earrings

Description

This fashion editorial image for the Marella Summer 2026 ad campaign was photographed by Carin Backoff on the rocky coast. The composition features a female model with long curly hair posing against rugged dark rock formations directly beside deep blue ocean water. She wears an open, long-sleeved textured yellow shirt and white briefs, complemented by statement earrings. Natural hard sunlight casts sharp shadows across the stone and subject, creating a striking contrast against the turquoise sea washing against the shore.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Butter (60%)
Pure White (40%)

Background

Rocky Coast

Context

Advertising Campaign