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  • ·Madewell Dean Easy denim fashion campaign by Bridget Fleming
Brand
Madewell
ProjectDean Easy
Model Luma Vitoria in denim jacket and jeans posing against a white background for Madewell project Dean Easy

Madewell Dean Easy 2025

Associated creatives

Bridget Fleming
Bridget FlemingPhotographer
Adlena
AdlenaHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Luma Vitoria
Luma VitoriaModel

Tags

woman in denim jacket and jeanswoman in denim jacketdenim jacket and jeansdenim jacketdenim jeansmodel Luma Vitoriawoman posing on floorwhite t shirtwoven leather beltwooden clogs

Description

This fashion campaign image for the Madewell project titled Dean Easy was photographed by Bridget Fleming and features model Luma Vitoria reclining on a clean white seamless studio backdrop. The model wears a classic blue denim jacket over a white t-shirt paired with matching distressed blue denim jeans, accessorised with a dark woven leather belt, silver hoop earrings, and wooden clogs. Her long dark curly hair frames a relaxed pose with one arm raised behind her head. The composition employs soft, even studio lighting that highlights the texture of the denim and the natural styling, captured with clean art direction.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign