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Brand
Madewell
ProjectDean Easy
Model wearing a tan jacket and denim jeans holding a small black pouch against a plain white studio background.

Madewell Dean Easy 2025

Associated creatives

Bridget Fleming
Bridget FlemingPhotographer
Adlena
AdlenaHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Luma Vitoria
Luma VitoriaModel

Tags

woman wearing tan jackettan jacketjacketdenim jeansjeansblack handbaghandbag

Description

This fashion campaign image for Madewell's project Dean Easy features model Luma Vitoria photographed by Bridget Fleming. The composition highlights casual denim styling paired with a structured tan jacket and a small black drawstring handbag held in the foreground. Hair styling by Adlena and makeup by Chiho Omae complete the look, presented against a clean white seamless studio background. The soft lighting accentuates the clothing textures and casual aesthetic.