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Brand
Madewell
ProjectDean Easy
Model with curly hair wearing denim shirt and jeans next to detail shot of white button-down shirt and black belt with gold buckle

Madewell Dean Easy 2025

Associated creatives

Bridget Fleming
Bridget FlemingPhotographer
Adlena
AdlenaHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Luma Vitoria
Luma VitoriaModel

Tags

woman in denim shirtdenim shirtdenim jeanswoman with curly hairlong curly hair

Description

This fashion editorial for the Madewell Dean Easy project, photographed by Bridget Fleming, features model Luma Vitoria against a clean white backdrop. The diptych layout pairs a full-length portrait of a smiling woman with long curly hair wearing a denim button-down shirt and matching jeans with a close-up detail shot focusing on a white button-down shirt paired with light-coloured trousers and a black belt featuring a gold buckle. Hair styling by Adlena and makeup by Chiho Omae complete the clean art direction of the shoot.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Jet Black (30%)

Background

White Seamless

Context

Lookbook