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ProjectDean Easy
Model Luma Vitoria in Madewell Dean Easy project wearing denim shirt and white trousers against a plain white studio background.

Madewell Dean Easy 2025

Associated creatives

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Description

This fashion campaign portrait for Madewell Dean Easy features model Luma Vitoria photographed by Bridget Fleming with hair by Adlena and makeup by Chiho Omae. The diptych layout presents two shots of the model against a clean, neutral studio background. In the left frame, she wears a denim button-down shirt with a dark belt and a silver cuff bracelet. In the right frame, she models a brown suede jacket over a white shirt and light trousers paired with black shoes. The lighting is soft and even, highlighting the textures of the apparel and the model's dark curly hair.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (30%)
Denim (40%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign