MacroFactor

Nov 2025

The brand identity for MacroFactor, developed by Pentagram, establishes a cohesive visual language for the nutrition and fitness platform. The design system bridges digital interface functionality with a stark, modern aesthetic characterized by high-contrast monochrome palettes and precise geometric vector illustrations. Through a series of motion graphics and static assets, the project utilizes clean typography to emphasize scientific rigor and user-focused data tracking. Strategy lead Kyle Barron-Cohen and Eva Green supported the design efforts to integrate playful, graphic elements—such as food icons and planetary sequences—with the app’s utilitarian core. These visuals appear across varied formats, including mobile UI displays, outdoor advertising, and promotional animation, maintaining a consistent minimalist and clean design language throughout.

Clean, Commercial, Horizontal

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video