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BrandMacroFactor
ProjectBrand Identity
Five smartphones displaying a dark mode calorie tracking mobile app interface against a solid black background.

MacroFactor Brand Identity 2025

Associated creatives

Pentagram
PentagramGraphic Design
Kyle Barron-Cohen and Eva Green
Kyle Barron-Cohen and Eva GreenStrategy

Tags

mobile app interfaceapp interfacemobile appsmartphones displaying appsmartphonesuser interface

Description

This image showcases the mobile app interface design for MacroFactor created by Pentagram as part of the brand identity project. Five smartphones are arranged horizontally against a solid black background, each displaying different screens of the dark mode nutrition tracking application. The UI features clean typography, itemized food lists with calorie counts and macro breakdowns, search functionality, and time navigation controls. The presentation highlights the sleek dark aesthetic and functional layout designed for seamless food logging.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector, UI illustration

Industries

Apps & Digital Platforms

Color

Jet Black (70%)
Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign