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Brand
MacroFactor
ProjectBrand Identity
A large outdoor billboard displaying a fresh red strawberry and bold black typography against a clear blue sky.

MacroFactor Brand Identity 2025

Associated creatives

Pentagram
PentagramGraphic Design
Kyle Barron-Cohen and Eva Green
Kyle Barron-Cohen and Eva GreenStrategy

Tags

billboard advertisingbillboardadvertisingred strawberrystrawberrybold typographytypography

Description

An outdoor billboard displays a vibrant red strawberry beside bold black typography reading say hi to your new nutrition sidekick against a clear blue sky. The graphic design for the MacroFactor brand identity was created by Pentagram with strategy by Kyle Barron-Cohen and Eva Green. The composition features clean white background space on the advertising panel with sharp lettering and natural fruit textures.