MacroFactor Brand Identity 2025

Description

An outdoor billboard displays a vibrant red strawberry beside bold black typography reading say hi to your new nutrition sidekick against a clear blue sky. The graphic design for the MacroFactor brand identity was created by Pentagram with strategy by Kyle Barron-Cohen and Eva Green. The composition features clean white background space on the advertising panel with sharp lettering and natural fruit textures.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Vector

Industries

Apps & Digital Platforms

Color

Background

Clear Sky

Context

Out of Home (OOH)