MacroFactor Brand Identity 2025

About

This brand identity video for MacroFactor, designed by Pentagram with strategy by Kyle Barron-Cohen and Eva Green, showcases dynamic motion graphics and typography. The sequence opens with clean white brand lettering on a stark black background before transitioning to reveal an athlete training in low-key lighting. The minimalist aesthetic combines bold graphic styling with high-contrast live-action footage, emphasizing movement and typography.