MacroFactor Brand Identity 2025

Description

This brand identity project animation features a sequence of clean, minimalist vector food illustrations against a solid black background. Designed by Pentagram for MacroFactor with strategy by Kyle Barron-Cohen and Eva Green, the video showcases graphic icons including bento boxes, fruit, skewers, and cocktails that build and assemble through smooth motion graphics. The flat design aesthetic utilizes bold, simplified color palettes and precise geometric shapes to represent various dishes. The animation style is modern and graphic, maintaining a stark high-contrast visual focus throughout the sequence.