Rolus introduces a refreshed brand identity that balances minimalist graphic design with vibrant, lifestyle-focused commercial photography. The project spans a range of collateral, from editorial print materials and packaging to dynamic motion graphics and large-scale out-of-home advertising for their sparkling hydration line.
Throughout the visual system, clean typography and bold, saturated colors are paired with a focus on product interaction. The identity makes extensive use of natural light and tactile textures, effectively weaving together candid lifestyle imagery with structured, grid-based layouts. The brand development was a collaborative effort, featuring graphic design contributions from Re Design, Daisy Hardman, SOUP, Ashley Kinnard, and Pentagram.
