Rolus

Apr 2025

Rolus introduces a comprehensive brand identity system that translates across packaging, environmental graphics, and digital motion. The visual language leans into a clean, minimalist aesthetic, utilizing bold typography and high-contrast color palettes to define the sparkling hydration brand. Execution integrates lifestyle photography with structured graphic design, ensuring the identity remains consistent from product cans to large-scale fleet signage. The project balances commercial functionality with editorial sensibilities, incorporating 3D rendering and motion graphics to articulate the brand's presence. Key contributors include Re Design, Daisy Hardman, SOUP, Ashley Kinnard, and Pentagram, who collectively shaped the visual narrative through a collaborative design process.

Horizontal, Commercial, Clean

Advertising Campaign