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BrandMacroFactor
ProjectBrand Identity
Man wearing a black hoodie, black shorts, baseball cap, and sneakers kneeling against a grey seamless background

MacroFactor Brand Identity 2025

Associated creatives

Pentagram
PentagramGraphic Design
Kyle Barron-Cohen and Eva Green
Kyle Barron-Cohen and Eva GreenStrategy

Tags

man in black hoodieblack hoodiehoodieman kneelingman in black apparel

Description

A man wearing a black hoodie, black shorts, black baseball cap, and black sneakers kneels in a studio setting against a grey seamless background. He wears white crew socks featuring a small logo and looks away from the camera. The lighting is soft and directional, highlighting the clean textures of the streetwear apparel. This piece forms part of the Brand Identity project created by Pentagram.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign