MacroFactor Brand Identity 2025

About

This motion design video showcases the brand identity for MacroFactor, featuring a dynamic sequence of vertical panels with bold typography, athletic imagery, and graphic design elements. The video highlights messages such as serious about science, track and train, and weight lost muscle gained results maintained. Created by Pentagram with strategy by Kyle Barron-Cohen and Eva Green, the piece utilizes a clean, modern aesthetic with stark black and white contrasts alongside textured photographic details. The rapid transitions and cohesive layout emphasize precision, fitness, and scientific rigor.