Ludovic de Saint Sernin

Jul 2025

The Ludovic de Saint Sernin Swim 2025 campaign, lensed by photographer Stuart Winecoff, captures the collection against the coastal backdrop of Fire Island Pines. The imagery leans into a raw, documentary-style aesthetic that highlights the brand’s signature lace-up swimwear through a mix of high-contrast monochrome and warm, sun-drenched photography. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs drives the visual narrative, which utilises directional lighting to sculpt the physique of models including Gray Eberley and Josh McGregor. The campaign alternates between architectural, wood-panelled interiors and outdoor environments, employing heavy film grain and high-speed motion to capture water-drenched textures. Technical execution emphasises chiaroscuro effects and natural light to frame the collection's minimalist silhouettes.