Ludovic de Saint Sernin Ludovic de Saint Sernin Swim 2025 Campaign 2025
Associated creatives
Tags
Description
A close-up campaign shot for Ludovic de Saint Sernin Swim 2025 photographed by Stuart Winecoff. The image focuses on a Black male model wearing white low-rise swim briefs featuring the brand's signature front lace-up eyelet detail. Direct natural sunlight illuminates water droplets glistening across dark skin under a saturated clear blue sky. Art direction is led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, with white typographic branding and the LDS monogram overlaid on the frame.
Style
Vertical, Commercial, Sensual
Techniques
Hard Light
Industries
Swimwear
Color
Pure White (30%)
Background
Showroom, Clear Sky
Context
Advertising Campaign