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Brand
Ludovic de Saint Sernin
ProjectLudovic de Saint Sernin Swim 2025 Campaign
Black and white close-up portrait of a man under pouring water with droplets running down his face and wet hair.

Ludovic de Saint Sernin Ludovic de Saint Sernin Swim 2025 Campaign 2025

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninDesigner
Stuart Winecoff
Stuart WinecoffPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Marco Castro
Marco CastroMakeup Artist
Kathryn Costigan
Kathryn CostiganCasting Director
Morgan Senesi
Morgan SenesiCasting Director
Marco Castro
Marco CastroHair Colorist
Gray Eberley
Gray EberleyModel
Josh McGregor
Josh McGregorModel

Tags

man under waterwet hair manman face close upwet male modeldripping water dropletswater splashing on face

Description

A striking black-and-white close-up portrait captured by Stuart Winecoff for the Ludovic de Saint Sernin Swim 2025 campaign. The frame centres tightly on a young man's face as streaming water splashes across his forehead, nose, and open lips. Water droplets bead and trail from his eyelashes and brow in sharp focus against textured film grain. The LDSS monogram and 'FIRE ISLAND PINES' text are prominently overlaid across the upper chest and cheek area.

Style

Vertical, Commercial, Sensual, Monochrome, Grainy

Techniques

Analogue / film, High-speed / freeze

Industries

Swimwear

Context

Advertising Campaign