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Male model in white swim briefs lying on a leopard print cushion on a wooden sun lounger in direct sunlight.

Ludovic de Saint Sernin Ludovic de Saint Sernin Swim 2025 Campaign 2025

Associated creatives

Tags

Description

A male model lies prone on a wooden lounger adorned with leopard-print cushions under direct, warm sunlight. He wears low-rise white swim briefs from the Ludovic de Saint Sernin collection, looking over his shoulder toward the camera with a focused expression. The composition features sharp directional shadows and a warm amber color grade, accented by the branded LdSS monogram and Fire Island Pines text overlay.

Style

Horizontal, Commercial, Sensual, Warm

Techniques

Hard Light

Industries

Swimwear

Color

Pure White (60%)
Jet Black (40%)

Context

Advertising Campaign