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Brand
Ludovic de Saint Sernin
ProjectLudovic de Saint Sernin Swim 2025 Campaign
Black male model wearing white lace-up swim briefs leaning back against a wood paneled wall in a black and white shot.

Ludovic de Saint Sernin Ludovic de Saint Sernin Swim 2025 Campaign 2025

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninDesigner
Stuart Winecoff
Stuart WinecoffPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Marco Castro
Marco CastroMakeup Artist
Kathryn Costigan
Kathryn CostiganCasting Director
Morgan Senesi
Morgan SenesiCasting Director
Marco Castro
Marco CastroHair Colorist
Gray Eberley
Gray EberleyModel
Josh McGregor
Josh McGregorModel

Tags

black male model in swimwearblack male modelmale model in swim briefsmale modelwhite lace up swim briefswhite swim briefslace up swim briefsswim briefs

Description

A black and white campaign photograph for Ludovic de Saint Sernin Swim 2025, photographed by Stuart Winecoff. A muscular Black male model sits with his head tilted upward against vertical wooden wall paneling, wearing white low-rise swim briefs featuring a distinctive front lace-up closure with metallic eyelets. Directional lighting sculpts his physique with high-contrast shadows. The brand's interlocking LSS monogram appears on the left, alongside the text 'FIRE ISLAND PINES' in clean typography on the right.

Style

Vertical, Commercial, Sensual, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Swimwear

Color

Pure White (100%)

Background

Wood Texture

Context

Advertising Campaign