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BrandLudovic de Saint Sernin
ProjectFall 2025 Ad Campaign
Shirtless man wearing plaid trousers holding onto a metal framing structure in an industrial room

Ludovic de Saint Sernin Fall 2025 Ad Campaign 2025

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneAgency
Lolita Jacobs and Jean-Baptiste Talbourdet
Lolita Jacobs and Jean-Baptiste TalbourdetCreative Directors
Stuart Winecoff
Stuart WinecoffPhotographer
Amelia Gray
Amelia GrayModels
Alejo Humanes
Alejo HumanesModels
and Lewis Gillooley
and Lewis GillooleyModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Karin Westerlund
Karin WesterlundMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

shirtless man holding metal frameshirtless manman holding metal frameplaid trousersshirtless male modelmetal framing structure

Description

This black and white image from the Ludovic de Saint Sernin Fall 2025 ad campaign, photographed by Stuart Winecoff, captures a shirtless male model posing within a raw industrial environment. The subject stands gripping a rectangular metal framing structure, wearing patterned plaid trousers. Chains and a heavy punching bag hang from the metal frames in the foreground. The lighting is direct and high-contrast, casting sharp definitions across the muscular physique against a weathered concrete wall background.

Style

Editorial, Horizontal, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (50%)

Background

Warehouse

Context

Advertising Campaign