Ludovic de Saint Sernin Fall 2025 Ad Campaign 2025

About

This black and white image from the Ludovic de Saint Sernin Fall 2025 ad campaign, photographed by Stuart Winecoff, captures a shirtless male model posing within a raw industrial environment. The subject stands gripping a rectangular metal framing structure, wearing patterned plaid trousers. Chains and a heavy punching bag hang from the metal frames in the foreground. The lighting is direct and high-contrast, casting sharp definitions across the muscular physique against a weathered concrete wall background.