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BrandLudovic de Saint Sernin
ProjectFall 2025 Ad Campaign
Two shirtless male models posing closely together in a monochrome fashion campaign image with visible brand typography.

Ludovic de Saint Sernin Fall 2025 Ad Campaign 2025

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneAgency
Lolita Jacobs and Jean-Baptiste Talbourdet
Lolita Jacobs and Jean-Baptiste TalbourdetCreative Directors
Stuart Winecoff
Stuart WinecoffPhotographer
Amelia Gray
Amelia GrayModels
Alejo Humanes
Alejo HumanesModels
and Lewis Gillooley
and Lewis GillooleyModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Karin Westerlund
Karin WesterlundMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two male models posingtwo male modelsmale models posingshirtless manman in dark trousers

Description

Captured by photographer Stuart Winecoff for the Ludovic de Saint Sernin Fall 2025 ad campaign, this striking monochrome editorial image features two shirtless male models in close proximity. Styled by Carlos Nazario, one model wears a dark strapless top and trousers while holding the other's neck in an intimate pose. The stark, high-contrast black-and-white grading emphasizes the sculptural forms and textures of the garments against an industrial interior backdrop. Creative direction by Ludovic de Saint Sernin and Jacobs+Talbourdet-Napoleone shapes the minimalist aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Charcoal (40%)

Background

Grey Seamless

Context

Advertising Campaign