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Brand
Ludovic de Saint Sernin
ProjectFall 2025 Ad Campaign
Shirtless man performing a pull-up on a metal frame hanging from heavy chains in a monochrome fashion campaign image.

Ludovic de Saint Sernin Fall 2025 Ad Campaign 2025

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneAgency
Lolita Jacobs and Jean-Baptiste Talbourdet
Lolita Jacobs and Jean-Baptiste TalbourdetCreative Directors
Stuart Winecoff
Stuart WinecoffPhotographer
Amelia Gray
Amelia GrayModels
Alejo Humanes
Alejo HumanesModels
and Lewis Gillooley
and Lewis GillooleyModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Karin Westerlund
Karin WesterlundMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

shirtless man hanging from chainsshirtless manman hanging from chainsman on pull up barpatterned trousers

Description

Black and white monochrome image captured for the Ludovic de Saint Sernin Fall 2025 ad campaign. A shirtless male model is captured from a side profile as he grips an overhead metal frame and hangs from heavy chains. He wears patterned trousers with subtle pleating. The lighting is high-contrast and sharp, emphasizing musculature and textures within an industrial studio setting.