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Brand
Lancôme
ProjectHAPPY BIRTHDAY CAMPAIGN
Woman with bangs and green eyeliner holding up a black mascara wand against a bright white background.

Lancôme HAPPY BIRTHDAY CAMPAIGN 2025

Associated creatives

Irina Shestakova
Irina ShestakovaPhotographer
Steven Doan
Steven DoanFashion Editor/Stylist

Tags

woman holding mascara wandwoman holding mascaragreen winged eyelinerwinged eyelinergreen eyelinermascara wandmascara brushglossy lipsblunt bangs

Description

A beauty portrait from the Lancôme Happy Birthday Campaign, photographed by Irina Shestakova and styled by Steven Doan. The model features blunt bangs, dark straight hair, glossy rose lips, and distinct emerald green winged eyeliner. She gazes upward with an open, playful expression while holding a black mascara wand up to the light. The shot is captured against a clean white seamless backdrop with soft studio beauty lighting.

Style

Vertical, Commercial, playful, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Sage (40%)
Off-Black (40%)

Background

White Seamless, Residential Building

Context

Advertising Campaign